EA Sports has unveiled a brand-new promotional artwork for EA Sports FC 27, and while Kylian Mbappé naturally takes center stage, the image is packed with references celebrating football's biggest clubs, competitions, and landmarks. From iconic stadiums to subtle Easter eggs hidden across the city, there's plenty for fans to discover before the game's official reveal.
1. Football Pitches Are Everywhere - The Ground
The "The Ground" sign visible in the city streets could be one of the clearest hints toward the rumored open-world experience in EA Sports FC 27. Rather than showing football only inside stadiums, the artwork appears to depict a living football city with recognizable locations, public spaces, and areas designed for player interaction. This detail suggests that the game could expand beyond traditional matches, allowing players to explore an urban environment where football activities are integrated throughout the world. The artwork also includes images that suggest new street football activities beyond traditional matches. One example shows players taking part in challenges such as aiming shots at windows of a building, reinforcing the idea of a more interactive urban environment where football is integrated into everyday city life. These details could be another hint toward the rumored open-world experience, with players potentially able to explore the streets and participate in different football-based activities outside of regular games.
2. Alex Hunter is back
Another major detail hidden in the artwork appears to confirm the rumors surrounding Alex Hunter's return to EA Sports FC 27. A parachute featuring the number "29" can be seen in the scene, a clear reference to the iconic number associated with Alex Hunter throughout The Journey storyline. This detail strongly suggests that EA Sports is preparing the return of the beloved character, bringing back one of the franchise's most recognizable faces as part of the game's new experience. Alongside the open-world elements and the expanded football environment shown in the artwork, the inclusion of Alex Hunter's number indicates that FC 27 could mark the return of a story-driven adventure centered around the legendary player.
3. A Nod to Ted Lasso's Famous "Believe" Sign
One of the most interesting Easter eggs is a yellow "BELIEVE" sign displayed on a building overlooking one of the football pitches. The design closely resembles the iconic sign from Ted Lasso, the Apple TV+ series, where coach Ted Lasso places the handmade poster inside AFC Richmond's dressing room as a symbol of faith, optimism, and team spirit. This reference could also point toward the return of both Ted Lasso and AFC Richmond to EA Sports FC 27 in some capacity. After their previous appearance in FIFA 23, the inclusion of the iconic "BELIEVE" message suggests that EA may once again bring the characters, club, or related content back to some of the game's modes. While nothing has been officially confirmed, this hidden detail adds further weight to the possibility of a new collaboration featuring Ted Lasso and AFC Richmond.
3. New Stadium joins the game
The artwork also appears to confirm the presence of several iconic stadiums in EA Sports FC 27. Famous venues such as the Santiago Bernabéu, Wembley Stadium, Parc des Princes, and La Bombonera can be identified within the city landscape, suggesting that these legendary grounds will once again be part of the game. However, one of the most surprising details is the appearance of AS Monaco's stadium, Stade Louis II. Its inclusion could indicate that EA Sports is expanding the selection of licensed stadiums, bringing even more unique football venues into the experience. This detail, combined with the presence of other world-famous arenas, reinforces the idea of EA Sports FC 27 as a celebration of global football culture.
4. Clubs From Across Europe Are Represented
Several buildings display giant club banners and digital billboards.
Among the teams that can be spotted are Real Madrid, Chelsea, Manchester
City, Liverpool, Paris Saint-Germain, Bayern Munich, Napoli, Juventus,
Beşiktaş, and Atlético Madrid, showcasing the global reach of the sport.
5. River Plate, Boca Juniors, and Inter Miami Make an Appearance
The artwork also features several references to South American football, with River Plate represented through its iconic flag and Boca Juniors through the presence of La Bombonera. Additionally, a bus with Inter Miami supporters can be seen in the city, reinforcing the presence of Major League Soccer and suggesting that Lionel Messi and the club will continue to be part of EA Sports FC 27. These details highlight EA's focus on representing football culture from different regions around the world.
6. Strong representation of Turkish football
The artwork also shows a strong representation of Turkish football, with Galatasaray and Fenerbahçe shirts visible throughout the city, along with references to Beşiktaş. These details not only highlight the importance of the Turkish fanbase but, according to some reports, could also hint at the possible addition of a new server location in Turkey to improve the online experience for players in the region.
7. FUT Gallery
Another interesting detail is the reference to "FUT Gallery" visible in the artwork, which appears to confirm the rumors about the return of collectible albums within EA Sports FC 27. This element suggests that players could have a new way to collect and showcase items, following the previous reports about a dedicated collection system inspired by football sticker albums.
8. The Icons
The artwork also includes references to two of football's biggest legends, Zinedine Zidane and Zlatan Ibrahimović, suggesting that they could be among the most representative Icons of the new era in EA Sports FC 27. Their presence in the image could hint at a stronger focus on legendary players, with both figures potentially playing a key role in the game's new experiences and modes.
