Rockstar Games has officially kicked off the next phase of the Grand Theft Auto VI
launch by opening pre-orders ahead of the game's release on November
19. Alongside the announcement, the studio confirmed the game's official
pricing, available editions, and the bonuses players will receive for
reserving the title before launch. The announcement was shared through
Rockstar's official channels and follows weeks of speculation
surrounding how much the highly anticipated title would cost. With
today's reveal, Take-Two Interactive has officially set a new benchmark
for AAA game pricing.
Standard and Ultimate Editions Confirmed
Grand Theft Auto VI will launch in two digital editions:
- Standard Edition – $79.99 USD
- Ultimate Edition – $99.99 USD
The Ultimate Edition includes additional in-game content, including exclusive vehicles, weapons, apparel, and other bonuses tied to protagonists Jason and Lucia. :contentReference[oaicite:2]{index=2}
Pre-Order Bonuses
Players who pre-order Grand Theft Auto VI before launch will receive the Vintage Vice City Pack, which includes a classic vehicle, themed outfits, hairstyles, and a weapon skin inspired by Vice City's iconic aesthetic.
Digital pre-orders will also include one month of GTA+ at no additional cost.
Take-Two's Pricing Strategy Becomes Reality
The confirmed $79.99 launch price follows earlier comments from Take-Two Interactive CEO Strauss Zelnick, who previously stated that the publisher's pricing strategy would focus on the value offered to players rather than adhering to a fixed industry standard. Today's announcement makes Grand Theft Auto VI one of the first major AAA releases to officially adopt an $80 base price.
Despite the higher price, analysts expect demand for Grand Theft Auto VI to remain exceptionally strong, with the game widely viewed as one of the biggest entertainment launches in recent years.
Launch Date Remains Unchanged
Rockstar also reaffirmed that Grand Theft Auto VI will launch on November 19 for PlayStation 5 and Xbox Series X|S. With pre-orders now available, the company has officially entered the final stage of its marketing campaign ahead of one of the industry's most anticipated releases.