POSTED April 06, 2023
Today, Electronic Arts Inc unveiled a first glimpse of the interactive future of football, with EA SPORTS FC revealing its new brand vision, identity, and logo.
After EA Sports ended its partnership with FIFA, they announced EA SPORTS FC will become the future of football from EA SPORTS. Today through their official Twitter account they revealed the game´s logo as well as the leagues that will be licensed. Over the coming days, the EA SPORTS FC brand will debut in more than 100 matches across the biggest leagues in the world. Football fans will see the new brand identity in the wild for the first time through EA SPORTS partners, including the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL, and more.
LEAGUES
It will also include the following competitions
Women's competitions will be available in the game too
Real Madrid, Juventus, and different leagues have joined the announcement
EA confirmed that a new Era Begins in July 2023 when they will announce the first game details.
The new brand takes its design inspiration directly from the beautiful game and a dominant shape in football culture that represents the sport in multiple dimensions, the triangle. It’s a shape that has transformed the game over and over again. From Cruyff to Guardiola. From passing patterns to set plays. The triangle has revolutionised the game as we know it.
The new logo is set within a triangular grid system to reflect the shape’s prominence throughout the game and football’s history. The identity includes three versions of the logo, all inspired by the triangle, to ensure the new brand can be reflected across every conceivable touchpoint. This includes a primary logo, a two letter product prefix and an authenticity mark to be shared with a broad range of EA SPORTS FC partners.
You can learn more about the logo and typography here