FIFA 12 : Manchester City unprecedented deal
  POSTED July 18, 2011
Manchester City Football Club is delighted to announce that it has teamed up with the global sports video game company, Electonic Arts Inc., as its new partner.
The deal was announced at EA’s campus in British Columbia as part of City’s summer tour activity in Canada and is unprecedented in both its scale and scope within the computer game industry.
The partnership between Manchester City and EA SPORTS brings fans closer to the action than ever before. As part of the agreement, dedicated MCFC virtual content will be distributed through the Club and EA SPORTS’ digital channels, including MCFC match simulations prior to the fixtures and unique visuals of the City stars in action.
For the first time in the studio's history, it has created a virtual kit launch and this is just the first of a series of content innovations that EA SPORTS will create for Manchester City fans.Â
The video, which is currently one of the first FIFA 12 gameplay edits available, was designed especially for Manchester City fans, showcasing the Club’s stars. Having captured 360 degree 3D headscan shots of the entire first team squad, EA SPORTS have for the first time recreated the most authentic representations of the players, which will be featured in the eagerly anticipated UK release of FIFA12 on the 30 September 2012. EA SPORTS will also be investing in dedicated experiential gaming areas, in around the Etihad Stadium, to further enhance City Square and the family zone within the concourse.
